Everything About Affiliate Marketing World
What is The affiliate Marketing?
affiliate marketing is when you offer your product or service to publishers (aka affiliates) to promote on your behalf. In return, you’ll be expected to pay a commission every time a sale is made that can be directly attributed to that publisher (or affiliate). Since affiliate marketing is inherently performance-based, you only pay for results in the form of increased revenue.
Who are affiliates?
Term “Affiliate” applies to many different types of partners, including individual people, companies and organizations. The affiliate model allows companies to manage these partnerships at scale and only compensate their partners after they’ve delivered on an agreed-upon outcome (e.g. driving a sale, generating a high-value lead, bringing on a new customer, etc.).
affliate partners may include:
(bloggers, social media posters, influencers, etc.)
Product review websites
Shopping sites
Mobile apps
Coupon sites
Influencer networks
Loyalty/Rewards sites
Other brands
Technology platforms
Sub-affiliate networks
How do affiliates get paid?
Affiliates compensated when their promotional effort generate conversion; a specific action that’s been decided on by the brand. Typically this desired conversion is a sale, a new customer or a high-quality lead
What is an affiliate network?
Affiliate networks exist as a platform to connect publishers to advertisers. examples vcommision, adjunction,cuelink Rakuten Marketing, and admitad and so many.
The networks make money through fees charged to the merchants they work with. These fees are agreed to with each individual advertiser and are usually paid as a percentage of each sale made. At Advertise Purple, we negotiate the best deals with the networks because they know we are bringing them lots of business.
How do I find quality publishers?
The best way to work with qualified affiliate publishers is to hire an affiliate marketing agency that works with all the networks. The networks provide access to affiliates who’ve been rigorously vetted and had to go through a long application process to be included in the network.
How do we track publisher sales activity?
Every publisher has a unique publisher ID, which is used in tracking cookies to record which publisher generates what sales. This activity can then be viewed within the affiliate network dashboard.
